Well, well, well, what do we have here?

"KingT- 60% of the time, it works every time" (kngt)
12/13/2018 at 16:39 • Filed to: Lincoln Continental, lincoln, suicide doors

Looks like someone leaked a pic of a the Suicide Door Conti from a dealer event as well:

!!! UNKNOWN CONTENT TYPE !!!

DISCUSSION (17)

OpposResidentLexusGuy - USE20, XF20, XU30 and Press Cars > KingT- 60% of the time, it works every time
12/13/2018 at 16:40

Kinja'd!!!

RamblinRover Luxury-Yacht > KingT- 60% of the time, it works every time
12/13/2018 at 16:41

Kinja'd!!!

Supreme Chancellor and Glorious Leader SaveTheIntegras > KingT- 60% of the time, it works every time
12/13/2018 at 16:46

Hot take: literally wont make a dent in the sales of these things

CobraJoe > KingT- 60% of the time, it works every time
12/13/2018 at 16:46

This is how you revive a brand.

By being interesting and different.

404 - User No Longer Available > KingT- 60% of the time, it works every time
12/13/2018 at 16:48

So they relaunched it with the doors it was supposed to have in the first place.

KingT- 60% of the time, it works every time > Supreme Chancellor and Glorious Leader SaveTheIntegras
12/13/2018 at 16:49

No, this is a correct take. It won’t matter for anything except for some # marketing #BrandRecognition and bragging rights.

KingT- 60% of the time, it works every time > CobraJoe
12/13/2018 at 16:53

By making Crossovers/SUVs interesting and different from the Parent company’s products- This is how you revive this brand in today’s market.

How many people are going to come running to a Lincoln dealership just because the Continental has suicide doors? At best it’s bragging rights. Cool? Yeah, but it wont make a difference.

7:07 > KingT- 60% of the time, it works every time
12/13/2018 at 16:59

This is part of a mid-cycle refresh? About every quarter, I remember that I’m an idiot for selling my green ‘63 Continental, and this news isn’t helping...

Chariotoflove > KingT- 60% of the time, it works every time
12/13/2018 at 16:59

My theory is that there are no true leaks, only strategic marketing releases.

Also, this is fantastic news for this car.

KingT- 60% of the time, it works every time > 7:07
12/13/2018 at 17:01

I have no further details beyond the info in the links I posted. Also, they have this hurdle to overcome:

“Will it just be a concept previewing some farther-off feature, or will it be something Lincoln will actually make work on a proper production vehicle?

If the latter is the case, that’ll be impressive, considering the automaker will likely have to crash-test its car all over again (at great cost, mind you) to ensure everything is up to regulatory snuff. Unlike the Continental of yore, it’d be smart to expect that this new Continental will have a pillar between the doors — it’s super unlikely that pillar-free suicide doors could withstand modern crash tests. Rolls-Royce sedans with suicide doors still have a B-pillar.”

Spanfeller is a twat > KingT- 60% of the time, it works every time
12/13/2018 at 17:03

I think it’s time to recognize the flexibility of the CD4 plat form... that can be priced anywhere from 23k to 71 k!

Though the F-150 one might have it one-upped.... from 28k-96k !

someassemblyrequired > KingT- 60% of the time, it works every time
12/13/2018 at 17:09

Looks so wrong with the B-pillar though - that was the key to the ‘63-’68 cars.

KingT- 60% of the time, it works every time > someassemblyrequired
12/13/2018 at 17:10

Will never pass crash tests otherwise.

Future next gen S2000 owner > KingT- 60% of the time, it works every time
12/13/2018 at 17:18

Probably be a big hit in China.

KingT- 60% of the time, it works every time > Future next gen S2000 owner
12/13/2018 at 17:23

Perhaps. They don’t sell a whole lot of them

http://carsalesbase.com/china-car-sales-data/lincoln/lincoln-continental/

ranwhenparked > KingT- 60% of the time, it works every time
12/13/2018 at 19:20

Too little, too late. The most press and public attention the Continental was ever going to get was back when it first launched, nobody pays much attention to mid cycle refreshes, so all that new work is just going to get lost in the shuffle.

And the Continental still isn’t a light truck, so consumers will continue to ignore it anyway.

CobraJoe > KingT- 60% of the time, it works every time
12/14/2018 at 09:33

You’re not wrong... SUVs and Crossovers are where they’ll make all their money.

But a good SUV/CUV is not going to sell itself these days. Nearly every manufacturer makes a good SUV/CUV.

So, they need to be different in some way, get some attention. A lower production model with a vocal enthusiast following is a great option to do something unique with, because it’s not messing around with the high volume money makers and it’s going to get a lot of free press from the enthusiasts.

The “Halo car” method. It’s historically an effective method for a car company to say “Hey, look! We’re not making crap anymore!”. Well, effective when enthusiastically done and paired with a better lineup .